This project is an exercise promoting a fictional bookstore that I wish existed in my neighborhood. I chose the name Mystic from the Mystic river that curves through my town, just outside of Boston.
Mystic Bookstore
Logo Animations
Above are GIF animations of the logo I created for this fictional bookstore. I wanted the logo to feel ethereal, so I chose a randomized fade-in for each character in the title of the store. I concepted these logos including the book icon and fonts in Adobe Illustrator, and animated the motion in After Effects.
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728x90
468x60
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Static Banners
For these static banners, I wanted to convey the dark tone and moodiness associated with an old and mysterious bookstore.
These assets are not to scale.
Social Posts
Using stock footage of libraries and bookstores, I added my animated logo and generated copy to create social posts. I wanted these to feel mysterious and inviting.
Animated Banners
Using stock footage of bookshelves, I added my animated logo and generated copy to create GIF banners.